Rochester, NY Focus Group and CLT Facility

Qualitative Studies and Central Location Testing

Research America Central Location Testing (CLT) facilities field projects of all sizes and complexities. Located in Rochester, New York, our CLT spaces help clients complete large quotas with quick turnarounds, with a full test kitchen, product testing rooms, a focus group suite, and in-depth interview rooms under one roof.

Rochester Facility Quick Facts

Address: 785 Elmgrove Road, Rochester, NY 14624
Phone: (215) 744-7677
Hours: Monday to Friday, 9:00 AM to 9:00 PM; Saturday, 10:00 AM to 4:00 PM
600 sq. ft. main test kitchen plus 200 sq. ft. auxiliary kitchen
Two 24' x 34' product testing rooms with 32 workstations each
Focus group conference suite for 10, with a 10-seat viewing room
IDI room, mock store setup, and live streaming for remote viewing

Test Kitchen and Equipment

Research America Rochester test kitchen with ovens and ranges

600 sq. ft. main test kitchen
200 sq. ft. auxiliary kitchen
(10) 1100-watt microwave ovens on dedicated outlets
(5) gas ranges and (3) compartment sinks
(4) large chest freezers and a walk-in refrigerator
(2) residential and (1) commercial refrigerators
Commercial grill, griddle, and slicer
Commercial dishwasher

Stainless steel prep tables in the Research America Rochester test kitchen

Our kitchen facilities feature:

Ample workspace with multiple stainless steel tables that can be configured to fit the unique needs of each project.
15 ft. commercial exhaust hood, providing testing capabilities for fryers and deep-fried food products.

If you are looking for a specific piece of equipment, please contact us.

Product Testing Areas

Research America Rochester product testing room with workstations

We offer clients two rooms, each measuring 24' x 34' of brightly lit testing space, for product testing and sensory research. Each room offers:

32 internet workstations
Direct access to the kitchen
Separate, private preparation area
8 ft. mirror for client viewing
Private client viewing room seating up to 5 comfortably
Wi-Fi connectivity throughout

Panel Facilities and Interviewing Rooms

Conference Suite

Room size: 17' x 23'
Comfortably accommodates 10 consumers
Separate, private preparation area
Shelf space on walls for hanging displays

Technology included:

Wi-Fi access
Smart Board
Audio/video recording
Video conferencing
Live streaming technology for remote viewing

Client viewing area behind the Rochester focus group room

Conference Viewing Area

Our client viewing room accommodates 10 comfortably, with an attached lounge.

Direct access to the outside for clients; small park with seating nearby
Adjacent business center for client use; Wi-Fi access throughout

In-depth interview room at the Research America Rochester facility

IDI Rooms

This unique room, located off one of our main testing spaces, allows clients to conduct one-on-one interviews after a larger panel or group. Clients can also use this space to set up a mock store, present visual displays, or create other simulations to meet the needs of almost any study. Our management team can custom-configure the lighting to fit your specific project requirements.

Skyline Lounge

Our clients have access to a comfortable space behind the conference room viewing area. Clients can unwind after a long trip, or take a break, eat, and rest between groups. Our lounge has comfortable seating, a flat-screen television, a coffee center, and a fully stocked refrigerator.

Recruiting in Rochester

Our proprietary panel populates your groups using your exact criteria. We can customize your respondent profile in line with any recruitment specification for your study. Learn more in our guides to respondent recruitment and product and food testing.

Other Research America Locations

Planning a multi-market study? Research America also supports research in Philadelphia, Sacramento, Orlando, Cincinnati, Detroit, and Totowa. See all focus group facilities.

Frequently Asked Questions

Where is the Research America Rochester facility?

The Research America Rochester facility is at 785 Elmgrove Road, Rochester, NY 14624. It is open Monday to Friday from 9:00 AM to 9:00 PM and Saturday from 10:00 AM to 4:00 PM, and can be reached at (215) 744-7677.

Does the Rochester facility have a test kitchen?

Yes. The Rochester facility has a 600-square-foot main test kitchen and a 200-square-foot auxiliary kitchen, with ten 1100-watt microwaves, five gas ranges, a walk-in refrigerator, chest freezers, a commercial grill, griddle, slicer, dishwasher, and a 15-foot commercial exhaust hood for fryer testing.

What product testing rooms are available in Rochester?

Rochester offers two brightly lit product testing rooms, each measuring 24 by 34 feet. Each room has 32 internet workstations, direct kitchen access, a private preparation area, an 8-foot mirror for client viewing, and a private viewing room seating up to five.

How many people does the Rochester focus group room hold?

The Rochester conference suite measures 17 by 23 feet and comfortably seats 10 consumers. It includes a Smart Board, audio and video recording, video conferencing, and live streaming for remote viewing. The attached client viewing room seats 10, with a lounge next door.

Can I run in-depth interviews or a mock store in Rochester?

Yes. The Rochester IDI room, located off one of the main testing spaces, supports one-on-one interviews after a larger group. It can also be set up as a mock store or for visual displays and other simulations, with lighting custom-configured for each project.

How does Research America recruit participants in Rochester?

Research America uses its proprietary panel to populate Rochester groups and tests using your exact criteria. The respondent profile can be customized to any recruitment specification, and the CLT spaces help clients complete large quotas with quick turnarounds.

Next Steps

Find Our Rochester Location

785 Elmgrove Road, Rochester, NY 14624 | (215) 744-7677