Market Research Methods and Tip Sheets

Research America’s tip sheets are quick-read resources that explain practical market research methods, research design ideas, and ways to uncover stronger consumer insights. Each tip sheet is designed to help marketers, researchers, and business teams better understand research tools and apply them more effectively.

Tip Sheets

8 Benefits of Adding System 1 Thinking to Your Concept Testing Program

System 1 thinking is automatic, fast, and often unconscious. System 2 thinking is slower and more rational. Many research methods treat decisions as if they are fully rational, but many consumer choices are shaped by fast, instinctive reactions. This creates an important challenge for concept testing.

This tip sheet explains why researchers should consider methods that reflect System 1 thinking when testing new concepts. It can help teams better understand consumer response, emotional reactions, and early purchase interest.

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7 Ways to Push the Limits of Online Bulletin Boards for Better Insights

Online bulletin boards are flexible qualitative research tools that allow participants to share thoughtful responses over time. They are useful for complex topics, technical decisions, creative exercises, and studies where researchers need more detailed feedback than a short survey can provide.

This tip sheet shows how online bulletin boards can be used in more creative ways to support better research design, stronger engagement, and deeper consumer insights.

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