Market Research Project Summaries

Explore Research America’s market research project summaries across healthcare, retail, food and beverage, pharmaceutical, entertainment, apparel, B2B, hospitality, insurance, and other industries. These summaries highlight completed research projects using qualitative research, quantitative research, focus groups, online surveys, telephone surveys, concept testing, customer experience research, and brand research.

Each project summary shows the industry, methodology, project focus, and background behind the research. If you do not see a specific industry or research method listed, contact us. There is a good chance we have experience with a similar project.

Study #1: Arena Suite Holders

Industry: Entertainment Methodology: Online survey
Project: Arena Suite Holders - Customer experience and loyalty measurement
The Background: As a primary customer segment of an arena, Suite Holders represent both a source of strong revenue support and an indicator of future growth opportunity.

Study #2: Food Manufacturer Advertising Strategy

Industry: Food and Beverage Methodology: Online qualitative discussion
Project: Food Manufacturer - Advertising Strategy
The Background: A local potato chip manufacturer partnered with an ad agency to use consumer insights to inform its advertising strategy and support local market share growth.

Study #3: Healthcare Provider Community Feedback

Industry: Healthcare Methodology: Telephone surveys
Project: Healthcare Provider - Community Feedback
The Background: The client wanted to identify current opportunities and reveal anticipated challenges as they increased their presence in the community.

Study #4: Food Manufacturer Concept Optimization

Industry: Food and Beverage Methodology: Quantitative and qualitative hybrid
Project: Food Manufacturer - Concept Optimization
The Background: As part of its innovation strategy, a beverage manufacturer developed six new concepts designed to drive incremental volume and profit for the brand.

Study #5: Private Label Company Image Refresh

Industry: Retail Methodology: Online survey
Project: Private Label Company - Image Refresh
The Background: A major private label provider with more than 3,000 SKUs determined that updated packaging and graphics were needed to create a more contemporary brand image.

Study #6: Heartburn Medicine Ad Testing

Industry: Manufacturing Methodology: CLiP Communications Testing
Project: Heartburn Medicine - Ad Testing
The Background: The manufacturer was preparing to introduce a new product and had developed several ads designed to bring the product to life.

Study #7: Children’s Medicine Product Development

Industry: Pharmaceutical Methodology: In-person focus groups
Project: Children’s Medicine - Product Development
The Background: The client intended to introduce a dual-action pain reliever for children and needed to understand how the product should look, including color, consistency, flavor, and related product attributes.

Study #8: Children’s Medicine Patient Experience

Industry: Pharmaceutical Methodology: In-person focus groups
Project: Children’s Medicine - Patient Experience and Positioning
The Background: A major drug manufacturer wanted to understand treatment dynamics among parents of children with severe allergies.

Study #9: Dental Healthcare Research

Industry: Healthcare and Dentistry Methodology: Various quantitative methods
Project: Health Research
The Background: A dental practice network wanted to test different survey methodologies to help ensure the research process did not introduce bias.

Study #10: Fall Detection Device Positioning

Industry: Home Health Methodology: PrecisionScan, blended quantitative and qualitative methodology, and Max-Diff
Project: Fall Detection Device - Positioning
The Background: The team wanted to optimize the positioning, name, and features of a fall detection device that was part of a fall protection service.

Study #11: Construction Riser Merchandising

Industry: Home Repair Methodology: In-store interviews using photo-scan analysis
Project: Construction Riser - Merchandising and POS Decisions
The Background: The client wanted to capture contractor and do-it-yourselfer reactions to a new riser product in a traditional product category.

Study #12: Women’s Jeans Customer Satisfaction

Industry: Apparel Methodology: Central testing facility and in-depth interviews
Project: Women’s Jeans - Customer Satisfaction
The Background: A large apparel manufacturer undertook research to identify fit improvement opportunities and increase satisfaction and purchase interest.

Study #13: Footwear Market Opportunity Assessment

Industry: Apparel Methodology: Multi-phase, multi-mode, online and in-person research
Project: Footwear - Assessment of Market Opportunities
The Background: The manufacturer of an authentic footwear brand wanted to shape communication strategies around relevant brand messages and product benefits by segment.

Study #14: Health and Beauty U.S. Expansion

Industry: Health and Beauty Methodology: Survey and graphical modeling
Project: Health and Beauty - Expanding into the U.S.
The Background: A Mexico-based health and beauty marketer wanted to develop strategies to accelerate growth in the U.S. market.

Study #15: Shelving Product Concept Evaluations

Industry: DIY Home Products Methodology: National survey showing photo concepts
Project: Shelving Product Concept Evaluations
The Background: The purpose of this study was to obtain consumer feedback and attitudes toward proposed shelving prototypes and measure interest in new shelving designs.

Study #16: International Brand Equity Study

Industry: B2B Methodology: Qualitative and quantitative hybrid methodology
Project: International Brand Equity and Assessment Study
The Background: A Fortune 500 B2B client commissioned a brand equity and assessment study to develop a forward-looking brand position relevant to employees, customers, and prospects.

Study #17: Municipality Survey Research

Industry: Small-Town Municipality Methodology: Survey
Project: Municipality Survey Research
The Background: The project used survey research to collect feedback and inform decisions for a small-town municipality.

Study #18: Hotel Loyalty Program Research

Industry: Hospitality Methodology: Online quantitative study, including CLiP
Project: International Hotel Chain Loyalty Program
The Background: A major hotel client wanted to assess its image across multiple geographic locations in 11 countries.

Study #19: Insurance Advertising Performance Testing

Industry: Insurance Methodology: Telephone and online surveys
Project: Property and Casualty Insurance - Advertising Performance Testing
The Background: In a crowded insurance industry, brand awareness is important for long-term success. This research used a blended approach to better understand key market areas and audience segments.