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Pharmaceutical market research is the systematic study of patients, physicians, payers, and other healthcare decision-makers that pharmaceutical and medical device companies use to guide brand strategy, message testing, market access, and product launch decisions. Research America provides pharmaceutical market research services, including payer research, HCP segmentation, and anthropology-based patient insights, to companies navigating a competitive, tightly regulated market.
Closely tied to the healthcare industry, the pharmaceutical industry is also facing challenges, including pressure on drug pricing, regulation, changing healthcare models, and the growth of global drug manufacturing and sales. By 2024 the global pharmaceutical market is anticipated to grow to over US $1.3 trillion, with a CAGR of nearly 7%, and $500 billion in the U.S. alone.
Navigating growth in such a turbulent environment requires well-executed, timely, and high-quality insights delivered through pharmaceutical industry market research. Research America regularly provides these insights to companies throughout the pharma industry, building a solid reputation for helping pharmaceutical companies succeed and grow.
We combine measurable psychology and anthropology-based research with our knowledgeable staff to provide actionable and targeted results.
Our areas of expertise include:
Business and clinical decisions among "concentrated buyers," including health plans and PBMs, hospitals and their GPOs, Long Term Care and their GPOs, and Specialty Pharmacies. Our qualitative and quantitative research with payers tackles the critical issues from their perspective, informing product strategy, positioning, and effective value messaging.
Acute Care Products - Determining likely P&T Stakeholder review and adoption strategies, level of specialist and patient type utilization/restriction among:
Retail/LTC Products - Determining likely Commercial and Medicare review, adoption and reimbursement stance including mechanisms for control among:
Specialty Pharmacy Products - Determining likely Commercial and Medicare review, adoption, patient qualification and experience among:
Develop and implement the right strategies and tactics to gain market access. Payer and pricing research to help develop effective strategies, such as:
Understand which clinical and economic value messages will resonate with different types of decision makers. Help you refine messages and identify potential evidence gaps.
Identify key product elements and tie them together to tell the most compelling story to payers.
All forms of anthropological research, including in-home, in-office, or in-hospital are conducted by our health experts. Our staff includes experienced sociologists and anthropologists as well as both clinical and academic psychology advisors. Some examples of Anthropological work include:
A source for obtaining complete pharmacy records for study respondents. We have exclusive access to pharmacy records covering 85% of the US population. The service requires patient agreement and is HIPAA compliant. You will not receive any PHI as part of the process.
When you need to walk in your customers' shoes, see the world through their eyes, experience their life as if it was your own, and to viscerally understand their unmet needs, you need a research firm that can explain how their minds are working and then how you can effectively influence their behaviors. Research America has a wide range of research methodologies and has specialized experts on staff with a very diverse toolbox.
PersonaSmart™ provides actionable results using a unique global profiling tool. It is an innovative way of linking personality to decision-making and behavior in healthcare, healthy eating at home and out in the world, nutrition, personal care and beauty, pet care – in fact, in any activity to do with health and wellness.
We have developed personality-based models which are strongly predictive to decision-making processes and behaviors in the following categories:
Simple and effective, PersonaSmart™ provides actionable results using a unique global profiling tool. Contact us to learn more!
TripleSmart™ is a whole new way of looking at market segmentation embracing three distinct methodologies in one study.
The advantages for you are:
Pharmaceutical market research is the study of patients, physicians, payers, and other healthcare decision-makers that pharmaceutical and medical device companies use to guide brand strategy, message testing, market access, and product launch decisions.
Research America's pharmaceutical market research covers disease areas including auto-immune, dermatology, pain management, oncology, cardiology, sexual dysfunction, gastroenterology, and ophthalmology, as well as medical device areas such as cardiac, anesthesiology, diabetes, pulmonary, and surgical devices.
Payer research studies how health plans, PBMs, hospital and long-term care pharmacy directors, and other "concentrated buyers" review, adopt, and reimburse pharmaceutical products. It helps pharma companies understand reimbursement issues, payer value drivers, and how treatment attributes influence pricing and access decisions.
RxConnex™ is Research America's proprietary pharmacy data tool that provides HIPAA-compliant access to pharmacy records covering 85% of the U.S. population. It's used to validate patient-reported medication use and measure adherence (MPR, PDC, and persistence data) without exposing any protected health information (PHI).
PersonaSmart™ is Research America's personality-based profiling tool that links personality to decision-making and behavior across health and wellness, nutrition, personal care, and pharmaceutical categories, helping brands predict and influence patient and consumer behavior.
Segmedica® is Research America's division focused on anthropology- and psychology-based healthcare research, combining sociologists, anthropologists, and clinical/academic psychology advisors to study patient behavior through tools like RxConnex™, JourneySmart™, PersonaSmart™, and TripleSmart™.
For more information about our pharmaceutical market research and how we can help you, please Contact Us
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