Market Research Case Studies

Explore Research America’s market research case studies to see how our research teams help organizations solve business challenges, understand consumers, improve brand strategy, test concepts, optimize communications, and make better marketing decisions.

These case studies include examples of qualitative research, quantitative research, consumer insights, healthcare market research, brand positioning, concept testing, product evaluation, and marketing optimization.

Case Study #1

Community Needs Assessment across Key U.S. Regions

Community needs assessment market research case study

Research America conducted a multi-state community needs assessment to identify health, economic, housing, and social challenges faced by vulnerable populations.

Case Study #2

Developing a Strategy To Drive Conversion

Market research case study for driving conversion

This case study shows how market research helped identify barriers to conversion and guide a stronger strategy for a product competing against a cheaper, widely available industry standard.

Case Study #3

Restaging a Brand Post Acquisition

After an acquisition, the client needed to understand key elements of the marketing mix and determine how to restage the brand for accelerated growth.

Case Study #4

Revitalizing a Mature Brand

A mature cleaning category brand needed research support after household penetration slipped 5.5 points over the previous three years.

Case Study #5

Optimizing Brand Communications

A major drug manufacturer needed to select the strongest print executions for a direct-to-consumer campaign for one of its prescription drug products.

Case Study #6

Evaluation and Optimization of Marketing Concepts

Concept testing case study for marketing concept optimization

The client used research findings to launch a new breakfast product line based on the most appealing product platform identified during concept testing.

Case Study #7