Home & Hardware Market Research

Home and hardware market research is the study of contractors, DIY homeowners, and market conditions that home center and hardware store retailers, tool manufacturers, and suppliers use to guide product, format, and customer experience decisions.

The Home Center and Hardware Store industries have grown steadily recently, fueled by growth in residential construction as well as higher spending by individuals on home improvement. Even faced with aggressive online competition (including from Amazon), the industry projects strong growth through 2025. Targeting both contractors and DIY homeowners, the industry will be trying new retail formats (e.g., smaller stores) and focusing on before-sale and after-sale service to enhance the customer experience.

Home & Hardware Market Research Expertise

Research America has extensive experience in all types of home centers and hardware stores market research.

Our expertise spans all segments of the home centers market research and hardware stores market research, including tool manufacturers, retailers, raw materials, and other suppliers. Projects include:

Strategy to increase adoption of new products
Competitive advantage and brand position research
Customer experience improvement tracking
Evaluation of DIY experience
Evaluation of promotional programs
Web-user interface optimization

Frequently Asked Questions

What is home and hardware market research?

Home and hardware market research is the study of contractors, DIY homeowners, and market conditions that home center and hardware store retailers, tool manufacturers, and suppliers use to guide product, format, and customer experience decisions.

What home and hardware market research services does Research America provide?

Services include strategy to increase adoption of new products, competitive advantage and brand position research, customer experience improvement tracking, evaluation of the DIY experience, evaluation of promotional programs, and web-user interface optimization.

Who does Research America work with in the home and hardware industry?

Research America brings expertise across tool manufacturers, retailers, raw materials suppliers, and other suppliers in the home centers and hardware stores market.