Automotive Market Research

The global automotive industry is anticipated to grow from 2019-2024. None the less, depending on individual country situations, this growth will not be uniform around the world. Faced with trends such as the advent of automotive subscription models, new sales models enabled by the internet, and consumer and regulators’ demand for improved sustainability, and others, the automotive industry needs accurate and timely automotive market research to inform decisions.

Research America provides automotive market research that is superior based on our extensive industry knowledge and market research expertise:

• Capitalize on emerging automotive market/product trends
• Identify new non-traditional markets for your automotive technology
• Focus your strategic marketing position
• Focus your competitive differentiator for decision-makers
• Benchmark Best Practices and align your internal resources
• Initiate and test new ideas, concepts or prototypes
• Prioritize product and technology directives for R&D/Engineering
• Create a Performance Measurement Program to track improvements
• Map gaps and opportunities in the customer decision process
• Energize your marketing message, tools, and sales efforts

Outstanding! Research America not only conducted very customized interviews, but provided us with the "so what does it mean" analysis. This resulted in DCX adopting several programs that helped us with messaging, branding and 'next steps' for closing new business!

For more information about our automotive market research experience and how we can help you, please Contact Us