Apparel & Footwear Market Research

Apparel and footwear market research is the study of shoppers, sustainability attitudes, and market demand that clothing and shoe brands use to guide product development, brand positioning, and customer experience decisions.

The global apparel and footwear market is projected to grow in value to about 1.5 trillion dollars in 2020 as demand for clothing and shoes is increasing across the world. This growth comes as a result of hard work by industry players as they face a rapidly changing environment. Consumers are becoming increasingly aware of environmental sustainability issues resulting from fashion consumptions, with 60% of consumers worried about climate change, and 64% trying to have a positive impact on the environment through everyday actions. Additionally, with the increase in online shopping presenting a myriad of product choices, consumers are demanding personalized products, experiences, and communications from brands and retailers.

Apparel & Footwear Market Research Expertise

Research America works with apparel and footwear industry clients to find ways to meet the needs of increasingly demanding customers. This includes:

Frequently Asked Questions

What is apparel and footwear market research?

Apparel and footwear market research is the study of shoppers, sustainability attitudes, and market demand that clothing and shoe brands use to guide product development, brand positioning, and customer experience decisions.

What apparel and footwear market research services does Research America provide?

Services include new and improved product development and launch, customer experience development and measurement, product portfolio analysis and rationalization, brand position and communications, and competitive positioning research.

What trends are shaping the apparel and footwear industry?

Consumers are increasingly aware of environmental sustainability in fashion consumption, and rising online shopping choice is driving demand for more personalized products, experiences, and brand communications.