Since 1990, the Natural Marketing
Institute® , a division of Research America, has tracked health and
sustainability on a global basis, examining the intersection of these two dynamic market drivers across
more than 100 categories. Our work tracks and predicts the changes in consumer attitudes and behaviors
across food, beverage, personal care, household products, supplements, indulgent and healthy categories,
home, energy, environment, apparel, auto and more.
Research America serve our clients using this extensive knowledge within health and sustainability across
categories and geographies to enhance their innovation and new business development with top consumer
insight reporting.
Below are our Natural Marketing Institute's proprietary research reports available for purchase:
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Whole Living
Consumer Report – A comprehensive consumer study of attitudes, behaviors and motivations
related to the dynamic, multi-faceted dimensions of lifetime wellness. The construct for the study
is based on 6 Dimensions of Wellness and the symbiotic relationship of emotional, physical,
technological, financial, environmental, and social health.
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Sustainability
Consumer Trends in America Report – an annual consumer research study devoted to
understanding consumer values and behaviors across health, the environment and corporate social
responsibility, and their impact on purchase.
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Supplements-OTC-Rx
Consumer Trends Report – a biennial consumer research study devoted to understanding
consumer attitudes and behaviors related to dietary supplements/OTC/Rx and their impact on market
dynamics.
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Health
and Wellness Consumer Trends Report – an annual comprehensive consumer research report of
consumer attitudes and behaviors related to diet, nutrition, general health and wellness.
Segmedica, a division of Research America Inc., has a range of in-depth syndicated consumer studies
available. Created from qualitative and quantitative primary market research, they provide deep and
actionable consumer insights for a wide range of topics. They are underpinned by Segmedica's
PersonaSmart™ personality-based personas for greater insight. The content of two or more reports can be
customized to meet client objectives and can be augmented by additional primary marketing research.
Below are our Segmedica proprietary research reports available for purchase:
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Millennials by
Generation Reports - Millennials are now the largest age group in the U.S. and are very
concerned about their health and well-being. They have a dramatically different approach to
healthcare and wellness than the generations before them and need to be approached with that in
mind. We have researched how Millennials respond to health and wellness in many facets of their
lives. Acknowledging the age of a consumer when planning a marketing campaign allows for a more
precise, accurate message to be delivered.
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Healthcare in
America Market Trend Reports - We undertake research studies which track consumer trends and
developments making a major impact on US healthcare delivery, including the COVID-19 pandemic.
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Lifestyle Consumer Reports
- These reports will help your company understand what you can do to influence consumers'
buying decisions of health and wellness products and services.
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Patient Journeys
Wellness Research - We have completed in-depth custom market research ranging from metabolic
conditions to psychological conditions. These topics will help your company understand the journey
each person affected by these diseases or conditions may take, and how your company can fit into
that journey.
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Consumer
Healthcare Reports - Systems and Adherence – Consumer Studies relating to the US healthcare
system but with global market research relevance. Reporting covers digital healthcare and retail
healthcare as they relate to different personality types and to the psychology of adherence and
persistence and how to create effective programs to improve compliance.
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