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Proprietary Research –Consumer Insight Reports

Since 1990, the Natural Marketing Institute® , a division of Research America, has tracked health and sustainability on a global basis, examining the intersection of these two dynamic market drivers across more than 100 categories. Our work tracks and predicts the changes in consumer attitudes and behaviors across food, beverage, personal care, household products, supplements, indulgent and healthy categories, home, energy, environment, apparel, auto and more.

Research America serve our clients using this extensive knowledge within health and sustainability across categories and geographies to enhance their innovation and new business development with top consumer insight reporting.

Below are our Natural Marketing Institute's proprietary research reports available for purchase:

  • Whole Living Consumer Report – A comprehensive consumer study of attitudes, behaviors and motivations related to the dynamic, multi-faceted dimensions of lifetime wellness. The construct for the study is based on 6 Dimensions of Wellness and the symbiotic relationship of emotional, physical, technological, financial, environmental, and social health.
  • Sustainability Consumer Trends in America Report – an annual consumer research study devoted to understanding consumer values and behaviors across health, the environment and corporate social responsibility, and their impact on purchase.
  • Supplements-OTC-Rx Consumer Trends Report – a biennial consumer research study devoted to understanding consumer attitudes and behaviors related to dietary supplements/OTC/Rx and their impact on market dynamics.
  • Health and Wellness Consumer Trends Report – an annual comprehensive consumer research report of consumer attitudes and behaviors related to diet, nutrition, general health and wellness.

Segmedica, a division of Research America Inc., has a range of in-depth syndicated consumer studies available. Created from qualitative and quantitative primary market research, they provide deep and actionable consumer insights for a wide range of topics. They are underpinned by Segmedica's PersonaSmart™ personality-based personas for greater insight. The content of two or more reports can be customized to meet client objectives and can be augmented by additional primary marketing research. Below are our Segmedica proprietary research reports available for purchase:

  • Millennials by Generation Reports - Millennials are now the largest age group in the U.S. and are very concerned about their health and well-being. They have a dramatically different approach to healthcare and wellness than the generations before them and need to be approached with that in mind. We have researched how Millennials respond to health and wellness in many facets of their lives. Acknowledging the age of a consumer when planning a marketing campaign allows for a more precise, accurate message to be delivered.
  • Healthcare in America Market Trend Reports - We undertake research studies which track consumer trends and developments making a major impact on US healthcare delivery, including the COVID-19 pandemic.
  • Lifestyle Consumer Reports - These reports will help your company understand what you can do to influence consumers' buying decisions of health and wellness products and services.
  • Patient Journeys Wellness Research - We have completed in-depth custom market research ranging from metabolic conditions to psychological conditions. These topics will help your company understand the journey each person affected by these diseases or conditions may take, and how your company can fit into that journey.
  • Consumer Healthcare Reports - Systems and Adherence – Consumer Studies relating to the US healthcare system but with global market research relevance. Reporting covers digital healthcare and retail healthcare as they relate to different personality types and to the psychology of adherence and persistence and how to create effective programs to improve compliance.
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