Utilities Market Research

Utility market research is the study of customers, employees, and market conditions that gas, water, electric, telecommunications, and internet providers use to guide strategic marketing, product, and segmentation decisions. The classic definition of "utility" (the capacity of a commodity or a service to satisfy some human want) has expanded well beyond gas, water, and electric to include the connectivity services consumers now treat as daily essentials.

In today's world, the term utility has taken on an ever-expanding meaning. Gone are the days where utilities were just gas, water, and electric. Today's consumers also include telecommunications and internet connectivity in their list of daily needs.

Research America has more experience in the utility sector than in any other sector, serving as the Reporter of Record for many utility companies to their respective states' Public Utility Commissions, as well as satisfying the ever-increasing federal public research requirements.

Utility & Energy Market Research Services

Our market research and analytic solutions for utility and energy sector clients include:

Our Research Approach

Custom, integrated research that delivers leverageable, actionable insights
Advanced and emerging methods from multiple industries, delivering better answers to marketing questions and a deeper understanding of customer motivations
A nimble, flexible, and diverse approach to every engagement

Frequently Asked Questions

What is utility market research?

Utility market research is the study of customers, employees, and market conditions that gas, water, electric, telecommunications, and internet providers use to guide strategic marketing, product, and segmentation decisions.

What utilities does Research America research?

Research America researches the full range of modern utilities: gas, water, and electric, as well as telecommunications and internet connectivity, which today's consumers now treat as daily essentials alongside traditional utilities.

What utility and energy market research services does Research America provide?

Services include strategic marketing studies, customer research, product marketing studies, employee studies, and customer segmentation, delivered through custom, integrated research methods drawn from multiple industries.

Is Research America a Reporter of Record for utility companies?

Yes. Research America serves as the Reporter of Record for many utility companies to their respective states' Public Utility Commissions, in addition to satisfying federal public research requirements.