Renewable Energy Market Research

Renewable energy market research is the study of homeowner awareness, attitudes, and adoption drivers that renewable and alternative energy companies use to guide go-to-market strategy.

Case Study: Launching a New Entrant in Renewable Energy

A new entrant in the national renewable energy arena wanted to gain insight from homeowners on their awareness, attitudes and willingness to adopt renewable energy systems by conducting renewable energy market research. Using GreenTrak™ Omnibus, insight was gained regarding alternative energy as a viable source, willingness to invest in alternate energy technologies, and the dynamics accelerating adoption of renewable energy attitudes. Using this strategic insight, marketing materials, including targeted print ads, an interactive web-site and supporting PR initiatives, were deployed to advance, educate and inform, laying the foundation for prospecting and sales.

Focused Growth

Identify supporting trends impacting alternative energy
Identify and benchmark adopting consumer segments
Map key attitudes and perceptions influencing the decision process
Identify messages, key motivators that impact positive behaviors
Map the role of key influencers (media, government associations, industry)
Identify key messaging/mediums influencing alternative energy behaviors
Test and prioritize ideas and associated products and services
Focus market messaging and PR/Advertising efforts for Return On Investment
Identify alternative energy needs/desires by region

We were very impressed with the quick turn around time and the quality of the results. Everyone at Research America was delightful to work with. We were also impressed with the input on question suggestions and the time everyone took with us to make it a beneficial project.

Frequently Asked Questions

What is renewable energy market research?

Renewable energy market research is the study of homeowner awareness, attitudes, and adoption drivers that renewable and alternative energy companies use to guide go-to-market strategy.

What renewable energy market research services does Research America provide?

Services include identifying trends impacting alternative energy, benchmarking adopting consumer segments, mapping attitudes and decision-process influences, messaging and motivator testing, and identifying regional energy needs and desires.

Can you give an example of renewable energy market research Research America has conducted?

For a new entrant in the national renewable energy arena, Research America used its GreenTrak™ Omnibus to gain homeowner insight on awareness, attitudes, and willingness to adopt renewable energy systems, informing targeted print ads, an interactive website, and supporting PR initiatives.