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Research America - Frequently Asked Questions


What does Research America do?

Research America is a full-service marketing research company that provides both qualitative and quantitative solutions. We help organizations understand their customers, employees, and markets by delivering accurate, timely, and actionable insights. Our services cover everything from survey design and data collection to analysis, consulting, and strategic recommendations.

What industries does Research America serve?

We work with organizations across a wide range of industries including healthcare, pharmaceuticals, retail, consumer packaged goods, agriculture, finance, technology, utilities, manufacturing, entertainment, automotive, travel and hospitality, food and beverage, apparel, and alternative energy. Our deep experience across these sectors allows us to tailor research methods to the specific challenges of each industry.

What types of market research services do you provide?

Our services include telephone and online surveys, focus groups, in-depth interviews, product and concept testing, packaging evaluation, advertising and brand tracking, customer and employee satisfaction studies, shopper segmentation, and customer journey mapping. We also provide benchmarking studies and strategic consulting to help clients turn research findings into clear business decisions.

Do you offer international market research?

Yes. We support both domestic and international research programs. Our team has extensive experience managing global studies and integrating insights from diverse markets. We help clients make sense of international data and align findings with U.S. or regional strategies for a unified perspective.

Why should I choose Research America over other market research companies?

With more than 40 years in the industry, Research America is a trusted, family-owned firm that combines scale with personalized service. We employ over 300 professionals, many with advanced academic and industry credentials. Our investment in technology, proprietary research tools, and consultative approach ensures that we deliver not just data but insights you can act on with confidence.

How is your research process different?

We focus on creating an integrated approach that combines primary research methods, such as surveys and interviews, with secondary research, such as industry data and syndicated reports. This allows us to deliver a complete and accurate view of your market. We also emphasize quality, ethics, and compliance with U.S. research standards. Our proprietary platforms and experienced analysts ensure that every study is designed to meet client objectives while producing reliable results.

What is the size of your research panel?

Research America maintains a large and diverse panel of participants across the U.S. and international markets. This allows us to reach a wide range of demographics and professional audiences. Our panel provides the depth and diversity required for reliable quantitative studies as well as targeted qualitative research.

How can I join your panel?

We welcome new members who want to share their opinions on products, services, and ideas. Panelists play an important role in shaping how companies improve customer experiences and are often compensated for their time. To join, simply visit our panel sign-up page, complete the registration form, and you will be contacted when opportunities that fit your profile are available.

How do I get started or request a quote?

Contact us through our website or call one of our offices. We will begin with a consultation to understand your needs and objectives. From there, we will recommend a tailored research approach and provide a custom proposal. Our goal is to make the process simple, efficient, and focused on your priorities.

Who should I contact for support or questions?

You can reach us directly through the website contact form or by calling our offices. Our team is available to answer questions, provide guidance, and support you throughout every stage of your project.

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