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Market Research FAQ

Find answers to common questions about Research America, our full-service market research solutions, industries served, research methods, participant panel, global capabilities, and how to request a quote.


What does Research America do?

Research America is a full-service market research company that helps organizations understand their customers, employees, patients, and markets. We provide both qualitative research and quantitative research solutions, including survey design, data collection, analysis, consulting, and strategic recommendations.

What industries does Research America serve?

Research America serves many industries, including healthcare, pharmaceuticals, retail, consumer packaged goods, agriculture, finance, technology, utilities, manufacturing, entertainment, automotive, travel and hospitality, food and beverage, apparel, and alternative energy. Our team selects the right research method based on each industry’s audience, goals, and business questions.

What types of market research services do you provide?

Our market research services include telephone surveys, online surveys, focus groups, in-depth interviews, product testing, concept testing, packaging evaluation, advertising research, brand tracking, customer and employee satisfaction studies, shopper segmentation, customer journey mapping, benchmarking, and research consulting.

Do you offer international market research?

Yes. Research America supports both U.S. and international market research programs. Our team helps clients manage global studies, compare insights across markets, and connect international findings to U.S., regional, or global business strategies.

Why should I choose Research America over other market research companies?

Research America brings more than 40 years of market research experience, a consultative approach, experienced professionals, advanced research tools, and customized solutions. We focus on delivering more than data. Our goal is to provide clear, reliable, and actionable insights that support better business decisions.

How is your research process different?

Our process combines the right mix of primary research, secondary research, data collection, analysis, and consulting. We design each study around the client’s objectives, audience, timeline, and decision needs. We also emphasize research quality, ethical practices, and compliance with U.S. market research standards.

What is the size of your research panel?

Research America maintains a broad and diverse participant panel across the U.S. and international markets. This helps us reach consumer, business, healthcare, and specialized audiences for both quantitative studies and targeted qualitative research.

How can I join your research panel?

You can join the Research America panel by visiting our panel sign-up page and completing the registration form. Panelists may be invited to share opinions about products, services, ideas, and experiences, and many studies offer compensation for participation.

How do I request a market research quote?

To request a quote, contact Research America through our website or call one of our offices. We will begin with a consultation to understand your goals, audience, timeline, and research needs. Then we will recommend a custom approach and provide a tailored proposal.

Who should I contact for support or questions?

You can reach Research America through the website contact form or by calling our offices. Our team can answer questions, provide guidance, and support you through each stage of your market research project.

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