Kelly Riley

Research Analyst

Kelly assists in qualitative and quantitative projects, data analysis, and overall support of project coordination.

Kelly has over fifteen years of experience performing market research in the Pharmaceutical industry as well as the Health and Wellness industry. She has gained valuable knowledge conducting many ATUs for different areas including cardiovascular and urology studies for clients such as AstraZeneca, GlaxoSmithKline, Merck and Celgene. Additionally, Kelly utilized a variety of quantitative methodologies to perform custom research with health and wellness clients, such as McNeil, GNC, Atkins, and Burt’s Bees.

Additionally, Kelly has experience with big data technology using a proprietary emotional analytics platform to help identify and uncover audience perceptions and emotional connections with products and their competitors on social media.

Edu: BA in Sociology, Bloomsburg Univ.