What’s the Difference between Quantitative and Qualitative Market Research?

It’s been long debated: Quality or Quantity?

In general, they are two different mindsets and quite different approaches when it comes to market research. But both quantitative and qualitative research have their merits and places. When do you use one approach over another? What are the benefits of each? We draw the distinctions between quantitative and qualitative research below.

How Do You Determine Which Method Is Best for You?
The best way to determine whether quantitative or qualitative market research is best for your business is to examine your goals and objectives. Sometimes a combination of the two approaches provides the best insights to make informed business decisions. An expert market research company, such as Research America, will help guide you through the process and get results. Contact us at 610.356.1800 to discuss market research solutions for your most pressing questions.