
Maptrac: Advertising Tool to Target the Optimum Customer Efficiently
- START WITH YOUR OWN CUSTOMERS Upload your customer list and choose a market, sales territory, trade area as small as 1 mile or simply segment your most ideal customers in your database.
- OVERLAY NATIONAL HOUSEHOLD FILE We match customers' name and addresses against our 180 million household databases (refreshed monthly) which will append demographics, interests and other data.
- A Maptrac Report showing where your current customers are.
- A Profile Report showing the characteristics of your optimum customer (age, income, education, employment, profession, household profile, life stages) .
- MEASURE THE SALES POTENTIAL OF OTHER MARKETS
We overlay your customer profile report on a designated territory to show the potential that exists in that particular market ( national, regional, local, mile defined trade area). - A Sales Potential Index is produced that indicates the presence of "like customers" in that designed area (city, market, territory, trade area, etc). .
- TARGET YOUR BEST PROSPECTS We Use Proprietary Software and:
- Create a computer model of your customer and let you select your prospects. Download names, addresses, phone numbers, email addresses.
- Visually map where they are.
- Use the best prospects to survey (further refine marketing strategies), or determine use of advertising dollars - direct mail campaign, email campaign, billboards, newspaper, etc.
- ESTABLISH SALES GOALS!
Assessment of untapped revenue opportunities.
LOOKING FOR TOP LINE GROWTH?
There are two questions you will need answered:
1. Who are my best customers?
2. Where can I find more of them?
It is proven that "mirroring" your best customers to that of prospective customers improves response and buy rates from .05% to 4%. This means that instead of only 50 respondents to an ad campaign, you could get 400 to respond, meaning a potentially significant ROI and increase in sales.
You Will Receive