Market Research Initiative

Research America, Inc.  attended the Corporate Researchers Conference ("CRC") September 21-23, 2011, at the Fairmont Chicago, Millennium Park Hotel. The Conference included innovative programming, speakers and events designed for corporate research practitioners, directors and executives supported by research and related services providers.

Research America connected with dozens of companies interested in our proven quantitative B2B and B2C surveying, data collection and coding which we leverage across 450 seats in 11 facilities nationwide.

Research America Inc., Sales Manager David McGinley and 1-800 We Answer Major Accounts Program Director Kyryn Bennett attended the conference, meeting with  attendees and discussing new market trends and initiatives. Some of the more interesting discussions centered  on the emergence and growth of on-line and on-site qualitative surveying.

Keynote Addresses: 

1. Changing the Way Companies Use Market Research
Finbarr O'Neill, president of J. D. Power and Associates
Finbarr O’Neill is the former CEO of Hyundai Motor America  and engineered that company’s turnaround 

2.  A Consumer’s View: Researching the Performance of More than 5,000 Products and Services Annually
Ed Farrell, Director of the Consumer Reports National Research Center

3. Activating Your Internal Advocates
Rick Murray, Edelman Chicago

4. The Mirror Test: How to Breathe New Life Infor Your Business – Here’s How Your Company Must Adapt… Or Die
Jeff Hazlett, Former CMO of Kodak

 Sales Manager, David McGinley at Corporate Researchers Conference, Fairmont Chicago, Millennium Park Hotel