• Qualitative Marketing Research
• Our CLT & Focus Group Facilities
• Focus Groups
• Face to Face Interviewing
• In-Depth Interviews
• Public Opinion

Face to Face Interviewing is often used to obtain information that may be too sensitive to collect using other survey techniques. The primary benefit of face-to-face interviewing is having an interviewer present, which establishes trust on the part of the respondent.

This method of interviewing is perhaps the most common, and oldest, form of interviewing that takes place, allowing for the best possible results and the most accurate data assembly with guaranteed quality. Respondents are unable to provide false data to the interviewer, such as gender, race, or age. This leads to the highest response rate with the respondent.

Additionally, an interviewer can ask clarifying questions and/or incorporate visual aids to obtain more descriptive results. This is just as helpful for the interviewer as it is for the respondent, allowing both parties to speak their mind and know that what they are saying is being heard and understood.

Research America’s team members are trained in the detailed methods of personal interviewing under guidance from project managers with many years of experience in conducting sensitive interviews. This has created members that are capable of conducting sincere, professional interviews on a level that makes the respondents feel comfortable and open to conversation, stating their opinions without restriction.

Interviewers receive a detailed briefing at the start of each project to ensure consistency of procedure. They are more detailed than close-ended responses found in shorter surveys conducted among larger samples, such as focus groups, which typically tend to consist of groups of people that end up conveying less valuable feedback than a face-to-face interview, but can prove to be useful in certain situations; think quantity versus quality.

Face to Face interviewing is a great and effective way to collect accurate information without having to sacrifice the quality of the interview or the integrity of the respondent. They remain the finest form of interviewing today for highly detailed responses.

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