Telephone Surveys, Interviews and Opinion Polls

Phone surveys, telephone interviews and opinion polling are some of the fastest ways to do market research. Telephone-based options offer real advantages over internet-based and other types of self-administered polling. Telephone surveys delivered by skilled interviewers offer respondents the opportunity to give in-depth answers to open-ended questions. Telephone surveys offer more control over how to present the interview questions: one question naturally flows into the next logical question, avoiding skips and incompletes. Telephone interviewers know how to accurately probe to receive complete responses to the questions they ask. Respondents generally show a greater interest in answering questions about sensitive topics in telephone surveys and interviews versus in-person interviews. Telephone surveys make it easier to ask questions of hard to reach groups.

A great advantage of conducting telephone surveys is knowing the right respondent is being interviewed. Studies indicate that mail-in surveys and internet surveys addressed to C class executives are in reality completed by assistants and lower level employees. Our telephone interviewers are trained to reach the right respondent ensuring the accuracy and integrity of your survey.

Telephone surveys provide a fast way to collect useful information for market research, political action and more. Research America phone surveys are conducted by skilled interviewers. Our interviewers immediately enter telephone survey data into our CATI system, and so that our clients can view all stages of the interviewing process and evaluate our progress. We customize each telephone survey, interview and opinion poll to meet your individual needs.

Once a telephone survey is complete, we can ask trained interviewers to contact selected respondents to ask further questions that clarify and complete information if a response appears unclear. Telephone survey procedures help collect data with greater accuracy.

Research America provides telephone surveys, interviews and opinion polling services that can reveal trends in your industry and marketplace. You can act quickly to take advantage of the market forces working in your favor, plus learn from the other potential users of your products and services. You'll also understand what motivates your customers to continue to make your business their choice.