Research America Inc

Telephone Surveys

It’s 6 p.m. on a weekday. You’re settling down to eat dinner, when the phone rings. When you answer, it’s someone asking you to take part in a telephone survey. Which prompts the question: what exactly are telephone surveys and who wants your opinion?

Telephone surveys are one of the most accurate and effective ways through which a company can develop products or services to match consumer interest. Businesses use our services to ask questions about their products or services directly to their potential customer base and for marketing research (gathering information about which, products are selling or about what consumers perceive as a need or want in a product or service). Our interviewers are able to personally assure the confidentiality of the poll, explain in-depth reasons for conducting the interview, and are able to get responses to and record open-ended questions much more effectively than using other mediums (such as through the internet or mail). Many businesses especially concentrate on having personable live  interviewers, since their customers must feel comfortable answering questions. Since we also use live interviewers, this approach is more personally tailored to consumers and makes for more accurate data.

You may be wondering what kind of businesses can use our services for marketing research. The list is almost endless. A beverage company might use data for feedback on a new drink that’s been test marketed to a specific area. The producer will create a set of questions that will poll households in the area and discover which discover which demographic likes the new drink and why. A retail company may use the data they've collected to measure how satisfied current customers are with their customer service or returns policy. A financial corporation could even use our services in two parts the first would attempt to record types of common stresses employees encounter and how they affect productivity. , The second would ask specific questions to employees about their reaction to proposed solutions to some of the problems that were cited in the previous interview.

When corporations work with marketing professionals to design and conduct telephone surveys, they understand that consumer opinion is essential to the success of their project. Consumers can be confident that they’ll be fairly representing a portion of the population just by providing an opinion and a few facts about their background. Accurate facts and opinions are used directly as tool for product and company growth. Consumers have tremendous power over the shelf-life of a product or the direction of an organization.