Market Research Sample Survey

Hi, my name is _______, and I'm calling from Research America. Today we're conducting a brief survey about people's expectations from market research firms. I would like to assure you that we are not trying to sell you anything and are only interested in your opinions.

Q1. To begin, are you 18 years of age or over?
Yes
No - Thank respondent for their time, and terminate interview.

Q2. Have you ever hired or thought about hiring a market research firm?
Yes
No - Thank and terminate.

Q3. What was the main purpose that you hired or thought about hiring a market research firm?
Business purposes
Political purposes
Other (Specify: )
Don't recall (DO NOT READ)

Q4. Have you visited the other pages on the Research America web site?
Yes
No - Skip to Q8

Q5. Do you feel Research America offers services you look for in a market research firm?
Yes - Skip to Q7
No

Q6. What other services do you think Research America should offer? (PROBE and CLARIFY)

Q7. On a scale of 1 to 10, where 1 means not at all likely and 10 means very likely, how likely are you to hire Research America for your market research needs?

Now, just a few final questions for classification purposes only.

Q8. From where did you hear about Research America and our web site?

Q9. Into which of the following groups does you age fit? (READ LIST)
18-24
25-34
35-49
50-64
65 or over
Refused/Don't Know (DO NOT READ)

Q10. What was the last grade of school you completed? (READ LIST)
Less than high school
High school graduate
Some college
College graduate
Graduate school
Refused/Don't Know (DO NOT READ)

Q11. Into which of the following categories does your total household income, before taxes, in 2002 fall? (READ LIST)
Less than $25,000
$25,000 to just less than $35,000
$35,000 to just less than $50,000
$50,000 to just less than $75,000
$75,000 to just less than $100,000
$100,000 or above
Refused/Don't Know (DO NOT READ)

Q12. For verification purposes only, may I please have your name?

Those are all the questions. Thank you very much for your time and cooperation with this study. Have a very nice day.