Marketing Research FTO Certification Awarded to Research America, Inc.
Research America, Inc. announces its certification from the Foundation for Transparency in Outsourcing as a 100% telephone market research services provider. This status provides Research America clients with the assurance that their intellectual property and project plans remain under the protection of United States law and business regulations during every phase of their study.
The Foundation for Transparency in Offshoring has certified Research America, Inc. as a 100% domestic market research services provider.
Market research call centers wishing to achieve the various levels of certification offered by the FTO must self-disclose their subcontracting activity to the organization, including their percentage of subcontracting research work to foreign outsourcing service providers.
RAI President Dave McGinley muses, “The different parts of a market research project can be outsourced to different companies, and many call centers choose to subcontract offshore, sending different pieces of a project to call centers and analysis firms located in other parts of the world. Through our network of facilities and contacts within the industry, we find ways of accomplishing our clients’ projects domestically. The Foundation for Transparency in Offshoring makes convincing arguments that conclude that there are intellectual property risks involved in sending sensitive projects in the research phase to call centers in countries that may not share the same business ethics as call centers within the United States. The US leads the business community by establishing legal protection for companies creative and intellectual property, and many popular offshoring destinations lag in developing their legal systems to protect companies against idea theft. By disclosing our outsourcing partners, we assure our clients that all of their market research and opinion polling projects will be sensitively handled from call centers operating in the United States.“
This award establishes Research America’s long history of offering value in telephone-based public opinion and marketing research to a broad range of clients who desire the data security that US-based contracts afford. RAI market research call center conducts all clients’ studies within the United States, utilizing call center and research facilities in the Philadelphia, PA vicinity and only employs on-site telephone researchers.