Market Research Transparency
What You Don’t Know About Offshoring Market Research Call Center Studies Can Hurt You
Do you know what happens to your outsourced market research study after you sign the contract? Routine subcontracting practices can adversely affect your project.
Business process outsourcing (BPO) is an unavoidable fact impacting daily business. Many project managers quickly choose outsourcing partners who they feel will get the job done, at the lowest cost and may be surprised that their market research survey project might still be subdivided and further outsourced to other market research support businesses. Some of this outsourcing sends projects offshore.
Everyone Gets a Little Piece of the Action
In many cases of outsourcing, project managers will never know where pieces of the contracted market research study are being sent to. In many cases, clients don’t care: as long as the project is completed satisfactorily and costs stay within their budget: they’re only interested in a quality end result. Many vendors routinely offshore certain parts of contracted work to subcontractors, and may or may not disclose how much of the project they intend to send out. Outsourcing, particularly call center market research offshoring, can help maximize vendor profits on contracts. By sending the call center portion of a market research study to India or another call center offshoring hotspot, the market research firm saves money over sending the project to a US-based call center.
Clients Should Be Fully Informed About Offshoring Practices
There are potential risks in offshoring market research call center projects to certain destinations. The United States leads western nations in protecting intellectual property and creative rights, patent protections and trade secrets through business law and other ethical regulations. Certain nations with thriving call center business sectors lag behind the West in addressing property rights and data theft issues. When businesses attempt to exercise their property rights through many foreign court systems after their data has been compromised, they may become trapped in a foreign legal labyrinth for months or years.
If you discovered that your research and development ideas were stolen by an enterprising call center pirate, and manufactured by an aggressive offshore tech company… what would you do?
Offshoring Disclosure Transparency Keeps You in Control
Research America is a United States-based market research call center that asserts that keeping the call center component of the work that we do completely within the United States. RAI does not engage in offshoring. We can conduct your company’s market research project using our own resources and have no need to outsource. We’ve entered into a self-disclosure agreement with The Foundation for Transparency in Offshoring, and have been certified as a market research call center that does not offshore projects.
Our full-disclosure means that your company’s creative rights, data and information are protected by United States business regulations and patent law. Research America closely monitors each interviewer’s performance on your account, and we take into consideration the need for technology that shields all the work we do from data theft attempts. We’ve installed firewall systems and server technology that helps you place trust in us; making sure your call data is secure. We take the extra steps that guard your technology, trade secrets and the other data integral to your survey, so that you can trust that your information, ideas and creative and property rights are secure throughout your project.
Clear Calling, Transparent Disclosure
When it comes to your market research study and opinion polling projects, you can trust Research America to give you the technology and individuals who can quickly ask your questions and tabulate your answer data. Offshoring transparency means that you can rely on Research America not only to give you quick, accurate results from your survey project, but rely on us to keep your data secure and protect your intellectual property