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Telephone surveys are one of the most accurate and effective ways through which a company can develop products or services to match consumer interest. Businesses use Research America to ask questions to their potential customer base about their products or services directly, and for marketing research (gathering competitive intelligence about their rivals, understanding which products are selling in their category and for collecting information about what consumers perceive as a need or want in a product or service).

Research America offers several options for designing data collection strategies and workflows, delivering insights quickly and cost-effectively. Our accurate, intended targeting assists researchers and decision makers in gathering input from populations that accurately represent your customer base.

United States’ consumer diversity requires diverse methods to reach the many different groups of consumers who interact with your business. Research America’s hybrid phone and web polling gives you the ability to connect across all demographics, making sure you collect the most accurate polling data, and ensuring that you meet the valid quotas needed to thoroughly understand your place in the market now, and to plan for future growth. Part of US diversity includes a percentage of the population who simply do not use the internet by preference, or due to affordability, but these groups’ opinions matter and should be included. Online-only surveys may risk bias from under-representation of lower socio-economic status respondent targets - there is still a percentage of the population who simply do not use the internet.

Our interviewers can personally assure the confidentiality of each poll, explain in-depth reasons for conducting the interview, and are able to get responses to and record open-ended questions much more effectively than using other mediums (such as through the internet or mail). Many businesses especially concentrate on having personable live interviewers, since their customers must feel comfortable answering questions. Since we also use live interviewers, this approach is more personally tailored to consumers and makes for more accurate data.

Marketing research isn’t only a brokered commodity for big brands. All types and sizes of businesses can take advantage of marketing research consulting and Research America is able to help your business effectively market your brand. Research America can help your company though marketing research to expand your business locally or regionally.

  • Local beverage companies might use data for feedback on a new drink that’s been test marketed to a specific area. The producer will create a set of questions that will poll households in the area and discover which discover which demographic likes the new drink and why.
  • A retail business may use the data they've collected to measure how satisfied current customers are with their customer service or returns policy. A financial corporation could even use our services in two parts: the first would attempt to record types of common stresses employees encounter and how they affect productivity, and the second would ask specific questions to employees about their reaction to proposed solutions to some of the problems that were cited in the previous interview.

When corporations work with marketing research professionals to design and conduct telephone surveys, they understand that consumer opinion is essential to the success of their project. Consumers can be confident that they’ll be fairly representing a portion of the population just by providing an opinion and a few facts about their background. Accurate facts and opinions are used directly as tool for product and company growth. Consumers have tremendous power over the shelf-life of a product or the direction of an organization.