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"Hand-crafted" is exactly what it sounds like. It refers to the fact that, from the outset of each engagement with Research America, your studies will be handled by our senior executives, from developing the survey tool that meets your needs, to monitoring every detail of the quality that goes into each phase of your study. At the critical report preparation stage, an experienced senior analyst and senior consultant will create your report, using their own human judgement of what to present in the report, where to provide geographic and demographic detail on the findings, and where to go beyond just a description of what percent of respondents gave each major response option. 'Hand-crafted' means you will have an end product that is much more meaningful and beneficial to use in making the decisions you face — not just numbers that can be cut and sliced a hundred different ways.