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Philadelphia, December 10, 2015 (PR Log) Research America’s Operations Director, Thomas Ramsburg, has been profiled in Survey Magazine’s annual collection of “Top 20 Researchers You Need to Know”. The magazine publishes their collection of influential marketing research industry leader profiles each December.
Survey Magazine provides digital and print information to marketing research professionals that aims to enlighten, educate and inspire. A spot on the magazine’s annual list of marketing research key influencers communicates each expert’s leadership ability, knowledge and wisdom about about the current state of the industry to their peers and also to potential clients looking for supporting partnerships. Mr. Ramsburg has striven alongside Research America, Inc. President and CEO Robert Porter to take the company into a new era of marketing research activity. He has helped develop the business into a full-service marketing research provider, looking past basic telephone-based interviewing services by helping further the company’s reach into online web-based and mobile interviewing. He also works with other directors within the company to develop a diverse range of in-depth interviewing possibilities for clients, including focus group moderation and panel studies.
Thomas Ramsburg joined the Research America, Inc. team through its 2013 acquisition of his company, TMR, Inc., which he had led for 28 years. Prior to co-founding TMR, Mr. Ramsburg served as a project manager and operations director for Chilton Research, working on various projects for the CDC, DOl, DOL, as well as other social science projects. He is active in both the American Marketing Association and the Marketing Research Association, having served as President of the NYNE Chapter of the MRA and as a speaker at numerous national conferences. He received his MBA from Temple University in Philadelphia and his BS from Shippensburg University in Shippensburg, Pennsylvania.
One of the pressing client-side challenges that Mr. Ramsburg has identified in the marketing research field are shrinking budgets for complex studies, which require a mix of interviewing staff and advanced technology to meet shortened development deadlines. Smaller and mid-sized businesses share the same budgetary concerns as clients in education, government and nonprofit organizations about the price tag for the research they want to conduct, and draw up timelines that require research using the quickest schedules possible.
The technology used in Market Research by larger, established businesses and their marketing research partners doesn’t always lie within the cost constraints that Research America’s clients typically present to the Accounts Team. Various sources of information were gathered and analyzed to choose the winners in each category. The 2011 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
“The ways we can conduct research are always expanding, but implementing new trends, interviewing techniques and technology that can speed up the research process comes with a price tag that for some studies is too rich,” states Mr. Ramsburg. The solutions that Research America offers in response to mid-sized budgets help speed research using a mix of live interviewing techniques and alternative approaches to internet-based and mobile research and are intended to come in under budget and on time.