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Ted has worked with a wide variety of Fortune 500 clients during the past 30 years. His experience spans major consumer product categories and over-the-counter healthcare. Ted helps clients understand consumer behavior and motivations to provide insights that translate into actionable market strategies for driving business results. His expertise includes concept and product testing, optimization, and volumetric analyses. Though insights from research, Ted helps clients launch new brands and grow market share. He excels in developing studies to gather shopper insights and brand health/equity using advanced analytical techniques. Ted received an MBA from Indiana University.