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Ted has worked with a wide variety of Fortune 500 clients for over thirty years. His experience spans major consumer products, HBC/HBA and OTC. Ted helps clients understand consumer behavior and motivations to provide insights that translate into actionable market strategies and tactics for driving business results.
Ted’s expertise in concept testing, product testing, optimization, and volumetrics/ forecasting help our clients launch new brands and expand market share for traditional brand leaders. Ted excels in developing studies gathering shopper insights and brand health/equity tracking, and diving into advanced analytics and statistics.