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Stephen Yokley is Data Science Director specializing in multivariate analytics and data visualization. He is skilled in statistical learning techniques ranging from choice modeling and MaxDiff, to time series and spatial econometrics, machine learning, and Bayesian methods. Stephen has significant experience in big data analytics combining structured behavioral data with survey research for segmentation and other forms of multivariate analyses. Stephen holds a master’s degree in Economics from the University of Cincinnati and focused his academic research on Bayesian methods in public opinion studies. He began his journey into data analytics through music by touring with a band for nearly two years and attending the nationally recognized University of Cincinnati College-Conservatory of Music.