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Organized, creative, highly energetic and results-driven. Experienced in quantitative and qualitative market research, Mandy is a project director and RIVA-trained moderator with a strong drive to uncover the "why" behind the "what" in a visual, storytelling manner. She has a strong passion for analytics, turning consumer and shopper insights into actionable recommendations that drive business strategy and growth. With a dynamic background in marketing and sales, a strong focus on developing relevant messages throughout consumers' path to purchase, and prior experience in marketing campaign development, she brings a unique ability in uncovering and communicating key insights to guide brands into the future.
Mandy holds a BA from the University of Cincinnati with a concentration in Public Relations and Interpersonal Communication. Beyond the scope fo research, Mandy is constantly developing and executing new internal company processes to improve efficiency, accuracy and new opportunities to grow the company. Her proven aptitude to balance leadership and teamwork play a strong part in the success of client projects.
In addition to research, she is also heavily involved with volunteering in the local community, mentoring students, and in her leisure time, she enjoys using her creativity at home doing interior design projects. She has a strong passion for the arts, theater, music and most importantly, spending time with her husband and three daughters.