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Katerina joined Viewpoint Consulting, a division of Research America, in late 2016. Katerina possesses a diverse background and experience obtained in a span of 15 years within the Pharmaceutical Industry.
Katerina started her career in market research, leading qualitative and quantitative ad hoc, custom international and domestic research projects for major pharmaceutical companies. As part of the GE Healthcare business analysis team, she explored X-ray and MRI markets’ dynamics, and lead market research projects delivering recommendations to support commercial decisions on X-ray and MRI products and services.
After joining MediMedia’s MMIT division, Katerina collaborated with a multi-disciplinary team of pharmacists, developers, and sales to translated domain expertise into informed intelligence. She guided Pharmaceutical clients by utilizing MMIT’s applications through the changing landscape and complexities of formularies and restrictions.
As a consultant, Katerina brought her marketing, data analysis, project management and brand planning expertise to AstraZeneca’ s marketing teams. As a Sr. Business Consultant supporting Cardiovascular, Specialty and Legacy brands, Katerina was consistently recognized by the stakeholders for delivering the highest level of service and operational brand support. Katerina received her Master of Science degree in International Marketing from St. Joseph’s University and a Bachelor of Science in Business/Commerce received from a University in her hometown, Novosibirsk, Russia.