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Jim Whalen
Vice President

Jim has more than 20 years of expert knowledge providing market research and consulting services to U.S. and global brands. He takes a holistic view of every insight challenge, sharing his depth of knowledge in qualitative and quantitative research. Jim uses empathy, curiosity, and passion to connect client companies to consumers while uncovering game-changing insights into what drives business growth. Jim has helped to develop pioneering methodologies and processes in the field of qual-quant research. His international experience includes work for U.S. based clients throughout North and South America, the Asia-Pacific region and Europe. Jim’s leadership in the market research profession includes serving on Board of the Williams College of Business at Xavier University in Cincinnati.