Survey

So that we can better serve your market research needs, please answer the following survey. It is written in the same manner as a survey that one of our interviewers would conduct over the telephone. When you have completed the survey, please click the 'submit' button.

Hi, my name is _______, and I'm calling from Research America. Today we're conducting a brief survey about people's expectations from market research firms. I would like to assure you that we are not trying to sell you anything and are only interested in your opinions.

[FrontPage Save Results Component]

Q1. To begin, are you 18 years of age or over?
Yes
No - Thank respondent for their time, and terminate interview.

Q2. Have you ever hired or thought about hiring a market research firm?
Yes
No - Thank and terminate.

Q3. What was the main purpose that you hired or thought about hiring a market research firm?
        Business purposes
        Political purposes
        Other (Specify: )
        Don't recall (DO NOT READ)

Q4. Have you visited the other pages on the Research America web site?
Yes
No - Skip to Q8

Q5. Do you feel Research America offers services you look for in a market research firm?
Yes - Skip to Q7
No

Q6. What other services do you think Research America should offer? (PROBE and CLARIFY)

Q7. On a scale of 1 to 10, where 1 means not at all likely and 10 means very likely, how likely are you to hire Research America for your market research needs?

Now, just a few final questions for classification purposes only.

Q8. From where did you hear about Research America and our web site?

Q9. Into which of the following groups does you age fit? (READ LIST)
        18-24
        25-34
        35-49
        50-64
        65 or over
        Refused/Don't Know (DO NOT READ)

Q10. What was the last grade of school you completed? (READ LIST)
        Less than high school
        High school graduate
        Some college
        College graduate
        Graduate school
        Refused/Don't Know (DO NOT READ)

Q11. Into which of the following categories does your total household income, before taxes, in
         2002 fall? (READ LIST)
         Less than $25,000
        $25,000 to just less than $35,000
        $35,000 to just less than $50,000
        $50,000 to just less than $75,000
        $75,000 to just less than $100,000
        $100,000 or above
        Refused/Don't Know (DO NOT READ)

Q12. For verification purposes only, may I please have your name?

Those are all the questions. Thank you very much for your time and cooperation with this study. Have a very nice day.

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Research America, Inc.
2002 Sproul Road - Building 2002 - Suite 104 - Broomall, PA 19008
Phone: 610 - 356 - 1800
Fax: 610 - 356 - 6801

Webmaster: Michael DiGregorio
Last edited on Wednesday, February 12, 2003